Sauvage: A Sighting in City Centre Mall

I’ve been thinking a lot about advertising lately. I’ve known from the beginning of its dangers, of its societal push. Still, there are successful adverts out there!

Which is why, in an age purported to be so connected, so conscious, I have to ask:

What the hell?

Well, it wasn’t exactly this ad, but an iteration of the same (where Johnny has clothes, and the fragrance is beside the wolf) had me cringing the other day. Witnessed outside The Bay at City Centre Mall, just staring down at me with those eyes all out of focus (maybe).

Listen, I’m following the news, minimally at best. Total headline browser; only the important stuff. I’m a certain novice in the advertising world, too, and might be way out to lunch here, but my question remains:

What was the marketing intention here?

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